Digital Marketing Specialist (Hybrid)

How You'll Make an Impact

• We are looking for an aggressive, data-obsessed Digital Marketer who lives and breathes lead generation, conversion optimization, and multi-channel campaign ROI.
• This is not a role for a generic social media manager; we need a growth-engine driver who understands how to turn digital impressions into qualified B2B corporate leads and measurable revenue.
• You will own the end-to-end performance marketing ecosystem—from running high-converting Google Ads and managing technical SEO to building omni-channel acquisition funnels (LinkedIn, Email, Meta, Search).
• You will work hand-in-hand with the Business Development team to ensure that every campaign fuels our pipeline with high-ticket enterprise prospects. If you are a master of campaign management, funnel mechanics, and web analytics, your seat is ready.

What You'll Do
Omni-Channel Lead Generation & Funnel Conversion:

• Inbound Engine Architecture: Design, launch, and manage end-to-end B2B lead generation campaigns that convert passive traffic into qualified sales inquiries for all EISS product lines.
• Omni-Channel Execution: Build cohesive user journeys across Search (Google Ads), Social (LinkedIn Ads, Meta), Email Automation, and Direct Channels to nurture leads from cold awareness to booking a discovery meeting.
• Conversion Rate Optimization (CRO): Continuously A/B test landing pages, ad copy, CTAs, and opt-in forms to minimize Cost Per Lead (CPL) and maximize Lead-to-Meeting conversion rates.

Google Marketing & Technical SEO:

• Search Engine Marketing (SEM): Manage and optimize paid search campaigns on Google Ads, ensuring aggressive targeting for high-intent B2B keywords while optimizing ad spend efficiency.
• SEO Strategy & Technical Health: Own Estrada’s organic visibility. Conduct keyword research, execute on-page/off-page SEO strategies, and fix technical site issues to rank EISS on Page 1 for high-value corporate HR terms.

Campaign Management & Data Analytics:

• Campaign Lifecycle Management: Plan, execute, and monitor multi-channel digital campaigns from initial brief to final ROI reporting.
• Performance Analytics: Track and report weekly/monthly funnel metrics—Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), organic traffic growth, and sales pipeline contribution.
• Sales Synergy: Partner daily with the Business Development team to audit lead quality, adjust targeting parameters, and automate email/CRM lead routing.

What We're Looking For
Professional & Technical Strengths:

• Academic Qualification: Bachelor’s degree (B.Sc) in Marketing, Computer Science, Mass Communication, or a related field.
• B2B Growth Track Record: Minimum 3 years of hands-on performance marketing experience, with a proven history of generating B2B corporate leads.
• Tool Mastery: Advanced proficiency in Google Ads, Google Analytics (GA4), Google Search Console, Meta Ads Manager, LinkedIn Campaign Manager, and email automation platforms.
• SEO Expertise: Deep understanding of SEO tools (Ahrefs, SEMrush, Moz) and technical website optimization principles.

Compensation
₦300,000 Gross Monthly.

Application Closing Date
28th September, 2026.

Method of Application
Interested and qualified candidates should send their CV to: using the Job Title as the subject of the email.

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