Head of Marketing Operation

Job title : Head of Marketing Operation

Job Description

• Develop and implement effective marketing strategies and campaigns to promote the company’s publications and products.
• Identify new markets, business opportunities, institutional partnerships and potential customers.
• Drive brand awareness and market penetration through digital, direct and traditional marketing activities.
• Plan and coordinate book launches, exhibitions, school outreach programmes and other promotional activities.
• Work closely with the Sales Department to generate leads and support sales growth.
• Oversee digital marketing activities, online promotions and customer engagement.
• Supervise, coordinate and monitor the performance of marketing personnel.
• Manage approved marketing budgets and ensure cost-effective use of resources.
• Monitor marketing performance, evaluate campaign effectiveness and prepare periodic reports for Management.
• Conduct market research and monitor competitor activities to identify growth opportunities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Public Relations or a related discipline.
• Minimum of 5 years’ relevant marketing or business development experience, with at least 2 years in a supervisory or management position.
• Experience in the publishing, education, retail or related industry will be an added advantage.
• Proven ability to develop and execute marketing strategies and campaigns.
• Strong knowledge of digital marketing, brand management and market research.
• Excellent leadership, communication, negotiation and presentation skills.
• Strong analytical, organisational and problem-solving abilities.
• Ability to work with targets, manage teams and deliver measurable results.

Ideal Candidate:

• The ideal candidate must be proactive, creative, commercially minded and capable of turning marketing strategies into measurable business results. A strong sense of ownership, accountability and initiative is essential.