Marketing Associate

Role Overview

The Sales and Digital Marketing Associate will be the primary point of contact for driving fish product sales to hotels, restaurants, and other hospitality businesses in Abuja. The role combines B2B field sales with online brand management, ensuring Jaffa Farms maintains a strong, visible, and professional presence across all digital platforms.

Key Responsibilities

Sales & Business Development

• Identify, prospect, and establish relationships with hotels, restaurants, catering companies, and food vendors in Abuja.
• Present and promote Jaffa Farms' fish products to potential and existing clients.
• Negotiate pricing, volume agreements, and delivery terms with customers.
• Achieve monthly and quarterly sales targets set by management.
• Manage a portfolio of existing clients and ensure repeat business and customer satisfaction.
• Gather market intelligence on competitor activity, pricing trends, and customer preferences.
• Prepare and submit weekly sales reports and activity logs to management.

Digital Marketing & Online Presence

• Manage and grow Jaffa Farms' social media accounts (Instagram, Facebook).
• Create engaging content, including photos, short videos, product highlights, and farm updates.
• Plan and execute digital marketing campaigns to drive brand awareness and generate leads.
• Monitor and respond to comments, messages, and reviews across all online platforms.
• Manage and update the company website (where applicable) with current products, promotions, and news.
• Track digital marketing performance using analytics tools and provide monthly reports.
• Coordinate with management on promotional activities such as discounts, seasonal offers, and new product launches.
• Explore and manage online sales channels and food delivery platform partnerships where applicable.

Qualifications & Requirements

Education

• Bachelor's Degree or HND in Marketing, Business Administration, Mass Communication, Agriculture, or a related field.

Experience

• Minimum of 2 – 3 years of experience in sales, marketing, or a related role.
• Prior experience in food & beverage, FMCG, agriculture, or hospitality sales is a strong advantage.
• Demonstrated experience managing social media accounts for a business or brand.

Skills & Competencies

• Strong communication, presentation, and negotiation skills.
• Proficiency in social media platforms and content creation tools (Canva, CapCut, or similar).
• Basic understanding of digital marketing concepts (SEO, paid ads, analytics).
• Self-motivated, target-driven, and able to work independently in a field environment.
• Good knowledge of the Abuja business environment and hospitality sector.
• Ability to build and maintain long-term client relationships.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) or Google Workspace.
• Valid driver's license and willingness to travel within Abuja and surroundings.

What We Offer

• Competitive salary with performance-based commission.
• Opportunity to grow with a fast-expanding agribusiness company.
• Supportive work environment with mentorship from senior management.
• Hands-on experience across sales, marketing, and agribusiness operations.
• Airtime and transport allowances for field activities.