Sales Manager (B2C)

REPORTS TO: Head of Business (B2C)

ABOUT THE ROLE

Pack'N'Pay is seeking a highly experienced and results-driven Sales Manager to lead and scale its B2C sales operations across multiple regions in Nigeria.

The Sales Manager will be responsible for developing and executing B2C sales strategies that drive customer acquisition, revenue growth, market expansion, and adoption of the company's Pay Small Small (Osusu) solutions.

This role requires a strategic yet hands-on leader who can build, manage, and motivate sales teams while maintaining strong market visibility and field presence. The successful candidate will oversee sales operations across Lagos, Abuja, Port Harcourt, and future locations, while directly managing sales activities within the Port Harcourt region.

KEY RESPONSIBILITIES

Sales Strategy & Business Growth

• Develop and implement sales strategies that support the company's growth objectives.
• Drive revenue growth through customer acquisition, community penetration, and market expansion initiatives.
• Identify new markets, customer segments, and business opportunities.
• Develop cluster-based sales plans and territory growth strategies.
• Establish sales processes, systems, and performance frameworks across all regions.

Team Leadership & Management

• Lead, coach, mentor, and manage Sales Supervisors and Sales Agents.
• Build a high-performance sales culture focused on accountability and results.
• Set sales targets and performance expectations for all sales teams.
• Conduct regular performance reviews and field coaching sessions.
• Support recruitment, onboarding, and training of sales personnel.

Field Sales & Market Expansion

• Lead community-driven sales initiatives and grassroots market penetration activities.
• Develop partnerships and relationships that drive customer acquisition.
• Monitor market trends and competitor activities.
• Expand Pack'N'Pay's presence in existing and emerging markets.
• Personally oversee sales activities within the Port Harcourt region.

Consumer Finance & Installment Sales

• Drive adoption of the company's Pay Small Small offering(Osusu).
• Develop strategies for selling through installment and consumer-financing models.
• Work closely with Operations and Customer Experience teams to ensure smooth customer onboarding.
• Monitor repayment performance and collaborate with relevant teams to improve portfolio quality.
• Ensure sales growth is achieved alongside sustainable customer repayment behavior.

Performance Management & Reporting

• Establish and monitor KPIs across all sales teams.
• Track sales performance, customer acquisition, conversion rates, and productivity metrics.
• Analyze market data and sales trends to support decision-making.
• Prepare weekly, monthly, and quarterly sales reports.
• Present business performance updates and recommendations to management.

Stakeholder Collaboration

• Work closely with Operations, Finance, Marketing, Customer Experience, and Inventory teams.
• Ensure alignment between sales initiatives and operational capacity.
• Support the execution of marketing campaigns and promotional activities.

KEY PERFORMANCE INDICATORS (KPIs)

• Revenue Growth
• Sales Target Achievement
• New Customers Acquired
• Active Customer Base Growth
• Team Productivity
• Market Expansion
• Conversion Rate
• Customer Retention Rate
• Installment Sales Growth
• Collection Efficiency
• Portfolio Quality/Default Rate
• Sales Team Performance

REQUIREMENTS

• Bachelor's Degree in Business Administration, Marketing, Economics, or a related field.
• MBA or relevant professional certifications will be an added advantage.
• Minimum of 5–7 years of experience in B2C sales, business development, FMCG, retail, consumer finance, microfinance, fintech, or related sectors.
• Minimum of 3 years of experience managing B2C sales teams across multiple locations.
• Proven track record of achieving and exceeding sales targets.
• Strong experience in B2C sales and community-driven market expansion.
• Experience in installment-based sales, consumer finance, hire purchase, microfinance, or related industries is highly preferred.
• Strong leadership and people management skills.
• Excellent communication, negotiation, and stakeholder management abilities.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Office applications and CRM tools.
• Willingness to travel regularly across assigned regions.

WHAT WE ARE LOOKING FOR

• A strategic sales leader with strong execution capabilities.
• Someone who understands grassroots and community-based selling.
• A hands-on manager who can lead from the field and not just from the office.
• An individual capable of building scalable sales structures and processes.
• A professional who understands both sales growth and customer repayment performance.
• A leader who can motivate teams and consistently deliver results in a fast-paced environment.

COMPENSATION

Competitive and negotiable based on experience, plus performance-based incentives.

METHOD OF APPLICATION

Interested applicants should forward their CV to View email address on myjobmag.com using "Sales Manager – Port Harcourt" as the subject of the email.