Marketing Officer At St Ives Specialist Hospital

St Ives Specialist Hospital is a multi-specialist hospital which opened in 1996. The hospital offers dedicated specialist services in all matters of women, children, and family health, managed by a group of consultants in Obstetrics & Gynaecology, Paediatrics, Medicine & Surgery. Our Mission is to provide an advanced competitive IVF and Fertility Service of international standard with a high pregnancy rate at an affordable cost to couples.

We are recruiting to fill the position below:

Job Title: Marketing Officer

Location:  Ikeja, Lagos
Employment Type: Full-time

Job Summary

• The Marketing Officer is responsible for developing, implementing, and executing strategic marketing plans to attract patients, increase hospital visibility, and promote healthcare services.
• This role involves collaboration with healthcare professionals, administration, and external agencies to create campaigns that enhance the hospital’s brand image, support patient engagement, and achieve marketing goals.

Key Responsibilities

• Conduct market research and analysis to identify trends, opportunities, and competitive landscapes, providing insights for decision-making and strategic planning.
• Participate in the production of marketing materials, promotional materials, videos, and content aimed at creating more awareness about the St. Ives brand.
• Creating editorial and content creation calendars for various media platforms and outlets
• Develop comprehensive marketing plans and strategies tailored to the target audience, emphasizing women, children, families, and fertility services.
• Execute digital marketing campaigns across various platforms including social media, email marketing, and online advertising to increase patient engagement.
• Coordinate and attend community outreach events, health fairs, seminars, and workshops to raise awareness about our St. Ives services and establish relationships with prospective patients.
• Create and establish relationships with HMOs and organizations that outsource their healthcare services and bring them on board.
• Cultivate and maintain positive relationships with internal stakeholders, external partners, and community organizations to support marketing objectives and enhance the hospital’s reputation.
• Stay informed about industry trends, regulatory changes, and best practices in healthcare marketing, continuously seeking opportunities for innovation and growth.
• Stay informed about industry trends, regulatory changes, and best practices in healthcare marketing, continuously seeking opportunities for innovation and growth.
• Organize and attend marketing activities or events to raise brand awareness.

Qualifications
Education:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.

Experience:

• 2-4 years of experience in marketing, preferably within the healthcare industry.

Skills:

• Strong understanding of digital marketing and social media strategies.
• Excellent written and verbal communication skills.
• Proficiency in marketing software and tools (e.g., CRM systems, analytics software, content management systems).
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills and attention to detail.

Salary
N250,000 – N300,000 Monthly.

Application Closing Date
27th August, 2024.

Method of Application
Interested and qualified candidates should send their CVs to: View email address on jobnow.ng using the Job Title as the subject of the mail.

Advertisement

Looking for the best HOST for your website? Hostinger is the BEST. Try It NOW!

The post Marketing Officer At St Ives Specialist Hospital first appeared on Jobnow Nigeria .