Head of Sales

The Head of Sales is responsible for building, leading, and scaling the entire commercial function of our client. This is not a traditional sales management role.Our client is looking for a commercially aggressive sales leader capable of creating predictable revenue systems, opening new markets, building partnerships, leading sales teams, driving customer acquisition, and establishing our client as the leading visa-readiness solution across Africa and key international markets. The successful candidate will own revenue growth, sales strategy, sales operations, channel partnerships, and customer acquisition initiatives. The role requires a strong understanding of B2C and B2B sales, sales leadership, market expansion, growth systems, pipeline management, and high-performance sales execution. What our client sells: The Head of Sales will be responsible for driving adoption of: Visa Readiness Reports AI-powered assessments that evaluate an applicant's visa preparedness through: Social media risk analysis Digital footprint assessment Document analysis AI-powered risk detection Visa Readiness Scoring Personalized remediation recommendationsPremium Visa Intelligence Services Additional services designed to improve applicant preparedness and confidence before embassy submission. Target Customers The Head of Sales will develop acquisition strategies targeting: B2C Segments International students Skilled professionals Relocation applicants Immigration applicants Tourist visa applicants Family sponsorship applicants Digital nomads African professionals seeking opportunities abroad B2B Segments Immigration consultancies Travel agencies Study abroad agencies Education consultants Recruitment agencies Corporate mobility providers Relocation firms International student recruitment companies Core Responsibilities Revenue Growth & Commercial Leadership Own company-wide revenue targets. Develop and execute the sales strategy for our client. Build scalable customer acquisition systems. Identify new revenue opportunities and commercial partnerships. Establish predictable sales forecasting and pipeline management systems. Drive consistent month-on-month revenue growth. Sales Team Leadership Recruit, train, and manage high-performing sales professionals. Build sales processes, SOPs, playbooks, and reporting structures. Establish sales KPIs and accountability frameworks. Conduct regular coaching and performance reviews. Customer Acquisition Drive acquisition across both direct-to-consumer and partnership channels. Build outbound, inbound, referral, and partnership sales systems. Develop high-converting sales funnels. Collaborate with marketing and product teams to improve conversion performance. Strategic Partnerships Establish partnerships with: Immigration firms Visa consultants Travel agencies Study abroad agencies Universities Relocation companies Negotiate strategic revenue-generating partnerships. Market Expansion Identify new markets and growth opportunities. Develop go-to-market strategies for regional and international expansion. Monitor market trends and competitor activities. Sales Operations & Performance Management Maintain accurate CRM reporting. Build dashboards and forecasting systems. Track sales efficiency metrics. Deliver weekly and monthly performance reports. Key Performance Indicators (KPIs) Revenue Achieve minimum monthly revenue target of ₦500,000,000 within the first 90 days. Scale monthly revenue to ₦200,000,000+ within the first 6 months. Customer Acquisition Minimum 5000 new paying customers monthly. Consistent month-on-month customer growth. Partnerships Secure at least 5 strategic referral partners monthly. Build a network of 50+ active referral partners within the first year. Sales Performance Maintain conversion rates above agreed benchmarks. Achieve monthly sales forecast accuracy of at least 90%. Team Performance Ensure all sales team members meet individual quotas. Maintain high sales productivity and accountability standards. Required Qualifications Bachelor's degree in Business, Marketing, Economics, Management, or related field. Minimum 7 years of sales experience. Minimum 3 years in a sales leadership role. Demonstrated experience managing high-performing sales teams. Strong experience in B2C and B2B sales environments. Proven revenue growth track record. Experience in immigration, education, travel, SaaS, fintech, professional services, or technology sectors is highly preferred.Required Skills Revenue Leadership Sales Management Strategic Partnerships B2B Sales B2C Sales Pipeline Management Sales Forecasting Business Development Negotiation CRM Management Market Expansion Commercial Strategy Team Leadership