Head of Marketing

Job title : Head of Marketing

Role Purpose

• The Head – Marketing, Nigeria will be responsible for developing and executing the overall marketing and brand strategy for Spiro's Nigeria business.
• The role will own brand positioning, customer acquisition, product marketing, go-to-market strategy, digital marketing, dealer/channel marketing, local market activation, communication, events and market intelligence , with a strong focus on driving awareness, adoption and commercial growth of Spiro's electric mobility portfolio.
• The ideal candidate should have strong experience in automotive marketing , preferably across two-wheelers, three-wheelers or electric mobility , combined with meaningful experience managing marketing initiatives across African markets.

Key Responsibilities

Marketing Strategy

• Develop and execute the annual marketing strategy for Nigeria aligned with business, revenue and market expansion objectives.

Brand Strategy

• Build and strengthen Spiro's brand positioning and differentiation in the Nigerian electric mobility market. Develop the brand narrative, messaging and communication strategy for target customer segments.

Automotive Marketing

• Lead marketing for two-wheeler / three-wheeler products, including product positioning, customer propositions, product launches and lifecycle marketing.

Go-to-Market

• Develop market-specific GTM strategies for new products, cities, customer segments and distribution/channel expansion.

Customer Acquisition

• Build integrated campaigns to generate awareness, enquiries, test rides, leads, conversions and customer adoption.

Digital Marketing

• Lead digital strategy across social media, performance marketing, content, search, CRM and digital lead-generation platforms. Establish measurable digital funnels from enquiry to conversion.

Dealer / Channel Marketing

• Partner closely with sales, dealers, distributors and business teams to develop local-area marketing initiatives and channel activation programs.

Local Area Marketing

• Design and execute city-level marketing campaigns based on local consumer behaviour, market potential and competitive dynamics.

Product Launches

Lead end-to-end marketing for new product launches, including positioning, campaign development, media, events, PR, dealer activation and customer engagement.

Market Intelligence

• Track customer insights, competitor activity, pricing, product positioning and market trends and translate insights into actionable marketing strategies.

Events & Activations

• Lead auto shows, exhibitions, roadshows, test-ride events, customer engagement programs and other brand activation initiatives.

PR & Communications

• Manage PR, media relations, corporate communication and product communication in coordination with relevant stakeholders and agencies.

Marketing Analytics

• Establish KPIs for awareness, lead generation, customer acquisition, engagement, conversion and marketing ROI.

Budget Management

• Develop and manage the annual marketing budget and ensure effective allocation of marketing spends across channels and initiatives.

Agency Management

• Identify, brief and manage creative, media, digital, PR and activation agencies.

Cross-functional Collaboration

• Work closely with Sales, Business Development, Product, Operations, Finance and Country Leadership to ensure marketing initiatives directly support business objectives.

Team Leadership

• Build, mentor and manage the Nigeria marketing team and establish strong marketing processes and performance metrics.

Candidate Profile

Mandatory

• 10–15 years of overall marketing experience
• 3–5 years of hands-on experience in African markets
• Strong experience in automotive / mobility / two-wheeler / three-wheeler / EV / auto OEM environment
• Experience in brand management and integrated marketing
• Strong understanding of African consumer markets and local market dynamics
• Experience handling product launches and GTM strategies
• Strong digital and performance marketing understanding
• Experience working with dealers, distributors or channel partners
• Experience managing agencies and marketing budgets
• Strong stakeholder and team-management capabilities

Preferred

• Experience in Nigeria or West Africa
• Experience in electric mobility / EV / sustainable transportation
• Experience with two-wheelers or three-wheelers
• Exposure to both B2C and B2B/customer-segment marketing
• Experience with start-ups, high-growth businesses or market-entry environments
• Experience managing multi-city marketing programs