Social & Behaviour Change Communication Officer (SBCCO)

The Role

• This position reports to the Regional Manager, with a technical reporting line to the Regional Marketing and Communication Advisor and the Head, Marketing and Communications.
• This role is key to delivering high-impact results across project states.
• It plays a crucial role in creating and generating high demand for MSI Nigeria’s services; raising awareness of the types of services available; increasing external visibility; disseminating information on the importance of various products and services; creating interest and mobilizing communities to use facilities, products, and services supported by MSI Nigeria.
• This role uses innovative techniques to reach and drive different segments of the market (adolescents, married, unmarried, younger, older, men, women) towards behaviour and norm change around their reproductive health.
• It also supports MSI Nigeria’s delivery teams on the specific needs of these target groups to inform tailored services to meet clients’ needs. MSI Nigeria’s SBCC Officer works with a designated channel and supports the sales and social marketing team of MSI Nigeria.

Overall Responsibilities
Community Mobilization:

• Plan and execute community entry activities (mapping, identification of key influencers/targets, engagements)
• Stakeholder mapping (identify influencers, partners, and antagonists), develop/implement an engagement plan for effective stakeholder relationships and support.
• Develop a database of contacts. This will include local leaders (Govt, non-government, religious, community, etc.) relevant to MSI Nigeria’s work.
• Develop and implement mobilization plans, identifying whom to target, when, why, where, and how
• Establish and maintain relationships with all key stakeholders, the media, and other partners that impact the work of MSI Nigeria.

Lead CBO Management:

• Identify Community-Based Organizations (CBOs), relevant bodies, and partners for demand generation in the community.
• Develop and implement a robust capacity-building plan for CBOs, town announcers, Ward Development Associations (WDA), Ward Development Committees (WDC), and Youth Champions (YC).
• Lead the implementation of a robust communication strategy for effective sensitization and stigma reduction in the communities through effective stakeholder engagement.
• Ensure the full implementation of MSI Nigeria’s community engagement strategy across channels of operation.
• Lead the demand creation, generation, marketing, and clients' uptake of relevant MSI Nigeria products and services.
• Guided by the channel SUMO and MSI Nigeria’s demand generation strategy, conduct mobilization activities with target groups that will result in footfalls and uptake of MSI Nigeria’s services.
• Prepare and design monthly activity plans as relevant to state, regional, and national activities.
• Meeting and collaboration with key government stakeholders at local and state levels - reproductive health coordinators, officers in charge at PHCs, HODs for Health, etc.
• Advocacy meetings and engagement with key groups - Stakeholder engagement, traditional and religious leaders, youth and women's group engagement, use of town criers, door-to-door,
• Develop and implement clear plans for adolescent engagement, demand generation, and stigma reduction.
• Identify hot spots and strategies for engagement to increase PAC.
• Ensure that all channel/cost center targets are achieved.

Lead Demand Creation and Marketing:

• Articulate a clear demand generation (DG) strategy specific for channels of operation.
• Conduct a clear on-going analysis of the market, by segment, location, accessibility to promote products on the project.
• Ensure complete referral and service uptake at the facility level.
• Ensure effective mobilization of clients to service providers.
• Implement innovative methods for effective contact center marketing.
• Responsible for achieving target numbers of service uptake on the projects.

Advocacy and External Engagement:

• Periodic sensitization with Police at divisional and local level on SRH with support from the Regional Manager and Regional Marketing and Communications Advisor.
• Engagement with Traditional and Religious leaders to create an enabling environment for programme implementation.
• Engage with media for positive insight on a project with support from the Regional Manager.
• Engage with the State Ministry of Health and relevant line ministries and attend TWG meetings with support from the Regional Manager.
• Identify opportunities for a partnership to enhance the visibility of MSI Nigeria.

M&E:

• Ensure data quality checks and timely reporting.
• Ensure data spot checks and validation.
• Ensure effective referral tracking.
• Track in-reach and service uptake at the facility level
• Track referrals to the contact center.
• Ensure prompt submission of a monthly and quarterly report, More Together stories, and success stories from activities, including high-quality photographs.

Required Qualifications

• First Degree in any discipline.
• Minimum of 3 years post-NYSC experience in strategic communications.
• Effective communication and management skills are an added advantage.
• Experience in CSO management and effective planning and engagement.
• Demonstrate great advocacy skills and community engagement.
• Knowledge of donor contract requirements for budgeting and reporting.
• Ability to establish and maintain contacts with senior-level government officials.
• Remote work and remote teams’ management experience.
• Ability tocommunicate effectively (both written and orally) across levels.
• Cross-functional team player.
• Effective communicationand management skills are an added advantage.
• Strategic thinker, with excellent analytical and effectivecommunication skills.
• Excellent leadership and management aptitude in leading diverse teams remotely.
• Pro-choice.
• Flexibility to operate in a changing environment and strong change management skills.
• High decision-making and initiation skills.

Application Closing Date
30th September, 2026.

How to Apply
Interested and qualified candidates should:

Note

• Please select the correct job location when completing the application form.
• Applications will be reviewed on a rolling basis, and the position will remain open until filled.

Important Information:

• There is no relocation allowance available for this position.
• Applications will be reviewed on a rolling basis, and interviews may be conducted while the advertisement remains open.
• The position will remain open until a suitable candidate is appointed.
• Only shortlisted candidates will be contacted.

Equal Opportunity and Safeguarding:

• MSI Nigeria Reproductive Choices is an equal-opportunity employer. We do not discriminate based on race, sex, colour, religion, age, marital status, disability or any other protected characteristic.
• MSI Nigeria is committed to safeguarding children and vulnerable adults and operates a zero-tolerance approach to abuse, exploitation and harassment of any kind.
• Children by choice, not chance.

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