Head, Corporate Communications & Brand Management

Job title : Head, Corporate Communications & Brand Management

Job Summary

• Fortis Global Insurance Plc is in a strategic phase of business transformation and market repositioning.
• The Head of Corporate Communications & Brand Management will play a critical leadership role in rebuilding and shaping the company's reputation, managing media relations, driving brand equity, and enhancing internal and external communication.
• This individual will provide strategic direction and execution oversight for corporate communications, public relations, stakeholder engagement, digital content, crisis communication, and brand positioning.
• The ideal candidate will possess strong leadership, storytelling, brand strategy, and media management skills, with the ability to unify all communication efforts under a single compelling voice.

Key Responsibilities
Strategic Communication & Brand Leadership:

• Develop and implement a comprehensive Corporate Communications and Brand Management strategy aligned with the company's vision, mission, and strategic objectives.
• Rebuild and reposition the Fortis brand in the public domain post-restructuring, reinforcing trust and credibility.
• Lead the development of brand guidelines and ensure consistency in all brand touchpoints (internal and external).
• Oversee the articulation and dissemination of the company's core messaging, voice, and identity.

Public Relations & Media Engagement:

• Cultivate strong relationships with key media houses, journalists, and industry influencers to secure positive coverage.
• Act as the primary spokesperson, managing all press engagements, media interviews, and crisis communication.
• Coordinate and manage media monitoring and response, ensuring accurate and timely representation of the company in the public.
• Write and approve press releases, speeches, opinion editorials, and official communication materials.

Digital Presence & Content Strategy:

• Lead the revamp and ongoing management of the company's website, social media platforms, and digital content strategy.
• Plan and oversee the creation of engaging content (articles, videos, infographics, newsletters) for various stakeholders.
• Implement SEO, digital PR, and influencer marketing strategies to expand digital reach and engagement.

Internal Communication & Employee Engagement:

• Build and execute an internal communications framework to enhance employee awareness, engagement, and alignment with the company's goals.
• Partner with HR and executive leadership to drive culture transformation, employee advocacy, and brand ambassadorship.
• Manage internal newsletters, staff forums, leadership messages, and cross-functional communication initiatives.

Corporate Social Responsibility (CSR) & Stakeholder Engagement:

• Design and lead the company's CSR initiatives in line with brand values and societal impact goals.
• Create structured stakeholder engagement programs that build goodwill among regulators, partners, communities, and clients.
• Coordinate sponsorships, partnerships, and speaking opportunities for executives to build the brand profile.

Crisis Communication & Reputation Management:

• Develop and maintain a crisis communication plan to guide rapid response during business disruptions or reputational threats.
• Actively monitor and manage reputation risk across all channels.
• Provide counsel to executive leadership on sensitive communication issues.

Key Performance Indicators (KPIs)

• Increase in brand awareness and positive media sentiment.
• Engagement growth across digital and social platforms.
• Successful execution of PR campaigns and stakeholder events.
• Improved employee communication satisfaction.
• Crisis response turnaround time and effectiveness.
• Consistency and clarity of corporate messaging.

Qualifications and Requirements

• Bachelor's Degree in Mass Communication, Marketing, Public Relations, or related field.
• 8 - 12 years of experience, with at least 4 years in a leadership role in corporate communications or brand management.
• Prior experience in the insurance, financial services, or regulated industry is strongly preferred.
• Exceptional verbal, written, and visual storytelling skills.
• Proficiency in media relations, digital communication, and crisis management.
• Strong understanding of content marketing, branding, and digital media metrics.
• Demonstrated experience in leading teams and cross-functional collaboration.

Core Competencies:

• Strategic Thinking & Execution
• Media & Stakeholder Relations
• Brand Development & Management
• Digital Communication & Storytelling
• Leadership & Influence
• Emotional Intelligence & Crisis Management
• Project Management & Multitasking.