Email Marketer

Job Summary

• Due to increasing activities, our client urgently requires the services of an Email Marketer to manage the company's email communications, engage subscribers and drive sales.
• His/her core duties include crafting compelling copy, segmenting subscriber lists, building automated workflows, and analyzingperformance data to improve campaign open rates and conversions.

Key Responsibilities

• Design, build, and send promotional emails, newsletters, and life-cyclecampaigns.
• Develop and execute end-to-end email marketing campaigns, from conceptualizationto delivery and analysis.
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
• Segment and manage email lists, ensuring accurate targeting and personalizedcommunication based on customer demographics, preferences and behaviour.
• Design visually appealing email templates that are responsive across devices and browsers.
• Identifying opportunities for email optimizationand implementing A/B testing to analyse performance metrics to optimizecampaign effectiveness and engagement rates.
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

Required Qualifications

• A bachelor’s degree in marketing, communications or a related field. Relevant certification in email marketing or related fields.
• 2+ years of experience as an email marketer or in a marketing role.

Skills & Competencies:

• Strong copy-writingand proofreading skills to craft engaging email content.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact and other marketing automation tools.
• Familiarity with HTML and CSS for email template customisation.
• Proficiency in data analysis and reporting using tools such as Google Analytics.
• Being accustomed to A/B testing, Google Ads and other relevant advertising platforms.
• Ability to read data, identify trends, and use reporting tools like Google Analytics.
• Familiarity with CRM integration systems and customer segmentation.
• Understanding of email deliverability and reputation management.
• Knowledge of email personalisation and dynamic content strategies.
• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
• Creative thinking and the ability to develop engaging email content.
• Strong attention to detail and organisational skills.
• Ability to work effectively in a fast-paced and deadline-driven environment.

Remuneration

• Highly competitive/Negotiable (depending on experience)
• Robust and generous commission structures for sales made on company products.

Application Closing Date
6th July, 2026.

How to Apply
Interested and qualified candidates should forward their CV to  View email address on hotnigerianjobs.com using "mail Marketer" as the subject of the emall.

Share this job: