Commercial & Marketing Director

Job Description

• The Commercial & Marketing Director is responsible for defining, deploying, and steering Group Vivendi Africa’s (GVA) commercial and marketing strategy during launch and growth phases.
• The role focuses on building high-performing sales and marketing teams, developing robust distribution networks, driving revenue growth, strengthening brand positioning, and ensuring harmonized commercial processes

Key Responsibilities
Commercial & Marketing Strategy:

• Define and execute GVA’s commercial and marketing strategy across English-speaking Africa in alignment with the Group’s master plan. 
• Translate corporate strategy into actionable commercial and marketing roadmaps for subsidiaries in launch and operational phases. 
• Propose continuous improvements to GVA’s commercial model based on market performance, customer insights, and competitive intelligence. 
• Contribute to brand positioning and go-to-market strategies in collaboration with Group Marketing. 

Recruitment, Training, and Team Leadership:

• Recruit, structure, and develop B2C and B2B commercial and marketing teams in line with GVA’s growth objectives. 
• Build sales and marketing capabilities within subsidiaries, particularly during launch phases. 
• Formalize commercial and marketing reference documentation, including front- and back office processes, tools, and sales methodologies. 
• Design and deliver training programs for sales managers and teams on sales techniques, customer acquisition, and GVA’s operational and commercial procedures. 

Distribution Network & Channel Development:

• Design, establish, and scale multi-channel distribution and renewal networks. 
• Develop and manage direct and indirect sales channels, including: Physical distribution networks, Digital and online channels, Mobile money and alternative payment platforms 
• Identify, negotiate, and manage partnerships and commission structures with distributors and commercial partners. 
• Ensure effective coordination with internal stakeholders (IT, Finance, Operations, Customer Experience) to support commercial execution. 

Commercial Performance & Revenue Management:

• Define revenue targets, KPIs, and performance objectives for subsidiaries and commercial teams. 
• Monitor commercial and marketing performance through dashboards, reporting tools, and regular performance reviews. 
• Drive sales acceleration initiatives, sales animation programs, and pre-sales support. 
• Chair commercial committees and lead business reviews and commercial seminars

Marketing Execution & Customer Insights:

• Contribute to marketing strategy development by providing structured customer and market feedback. 
• Strengthening customer knowledge and segmentation to support targeted marketing campaigns. 
• Collaborate with marketing teams on product launches, promotions, and customer acquisition initiatives. 
• Identify opportunities for partnerships with integrators, business introducers, and ecosystem players to enhance market reach.

Processes, Quality, and Governance:

• Identify and formalize best practices in commercial and marketing operations
• Harmonize commercial and marketing procedures to ensure consistency, scalability, and compliance with Group standards. 
• Audit commercial processes within subsidiaries and ensure corrective actions where required. 
• Lead and support the deployment and adoption of GVA’s CRM tools ato improve sales effectiveness and customer relationship management. 

Profile

• Strategic leadership in commercial and marketing management
• Strong expertise in B2B and B2C sales models
• Proven experience in multi-channel distribution and partnerships 
• Data-driven decision-making and performance management
• Strong stakeholder engagement and cross-functional leadership 
• Experience operating in multi-country, emerging market environments 

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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