Analyst - Regional Marketing (Mass, MoMo S and D Corp Comms, Sustainability)
MTN Nigeria
Mission
- Provide analytical, technical, and operational support for cascading MTN’s brand strategy, sponsorships, and commercial plans to the regions through insight generation, campaign development & deployment, activations, project management, post evaluation, and reporting.
Description
- Develop regional marketing localized campaign briefs based on regional insights to cascade national campaigns to the regions
- Collate market insights and maintain the regional competitive intelligence database.
- Develop regional marketing tactical plans and activation initiatives for product education and uptake
- Work with the integrated marketing agencies to develop regional communication and BTL campaigns for product uptake
- Support the planning, coordination, and tracking of regional campaign execution across multiple channels (digital, OOH, traditional, experiential, trade).
- Manage and update deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets.
- Track campaign performance metrics (reach, engagement, conversions, and adoption) and produce weekly/monthly reports using Power BI and Excel
- dashboards.
- Conduct trade visibility audits and ensure MTN’s brand identity compliance across POS, retail, and promotional materials.
- Assist in organizing regional activations and sponsorships alongside post-event analysis to measure ROI and customer sentiment.
- Maintain detailed documentation for all campaigns, including status updates, signoffs, agency deliverables, and feedback reports.
- Liaise with the Regional Sales and CEX teams to track customer feedback and integrate insights into campaign refinements.
- Ensure operational alignment with MTN’s Responsible Marketing and Advertising Policy and compliance with regulatory guidelines.
Requirements
Education:
- Bachelor’s Degree in Marketing, Statistics, Business Administration or related fields
- A postgraduate diploma in Marketing, Business Administration or a related discipline would be an added advantage
- APCON Certification
- Fluency in English and other local languages
Experience:
3-7 years’ experience which includes:
- Experience with Excel, Power point, Power BI or similar analytics tools
- Understanding of regional marketing or FMCG/telco field environment
- Strong proactive and execution skills
- Strong stakeholders’ management
- Excellent project management skills to meet deadlines.
Application Closing Date
23rd June, 2026; 12:55 AM.
How to Apply
Interested and qualified candidates should:
Click here to apply online
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Vacancy posted 11 hours ago
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