Business Development Manager

About the Role

• We are seeking an experienced and commercially driven Business Development Manager – FMCG to lead the market expansion and sales growth of our snack products.
• We are looking for a hands-on FMCG professional with 4–8+ years of relevant experience who understands how to take products into the market, open new sales channels, acquire distributors and wholesalers, build retail networks and generate sustainable revenue.
• This is not a routine field sales role. The successful candidate will be responsible for identifying opportunities, opening doors, building distribution and turning market opportunities into measurable business growth.

Key Responsibilities

• Develop and execute strategies for market penetration and sales growth.
• Identify and open new markets, territories and sales channels.
• Acquire and develop distributors, wholesalers, supermarkets, retailers and key accounts.
• Build and manage strong relationships with trade partners and major customers.
• Negotiate commercial terms, pricing, margins and distribution opportunities.
• Develop an effective route-to-market and distribution network for company products.
• Drive product availability, placement and visibility across targeted outlets.
• Identify new business opportunities and convert them into recurring sales.
• Monitor competitors, pricing, market trends and customer demand.
• Develop and maintain a strong pipeline of prospective customers and business partners.
• Work closely with Management to identify opportunities for increased revenue and market share.
• Provide regular reports on business development activities, sales performance and market opportunities.

Key Performance Areas
Success in this role will be measured by:

• New distributors and wholesalers acquired.
• New retail and key accounts opened.
• Sales revenue and product volume generated.
• New markets and territories successfully penetrated.
• Growth in distribution and outlet coverage.
• Repeat orders and customer retention.
• Overall contribution to company revenue and market growth.

Requirements

• Minimum of OND / HND / Bachelor's Degree in Marketing, Business Administration, Sales, Economics or a related field.
• 4–5 years of proven experience in FMCG, preferably in food, snacks, beverages or related consumer products.
• Proven experience in business development, sales, distribution or trade marketing.
• Demonstrable track record of opening new markets, acquiring customers and growing sales.
• Strong understanding of the Lagos FMCG market and distribution landscape.
• Existing relationships with distributors, wholesalers, retailers, supermarkets and key trade channels will be an advantage.
• Excellent negotiation, communication and relationship-management skills.
• Commercially intelligent, proactive, target-driven and results-oriented.
• Ability to work independently, identify opportunities and execute with minimal supervision.
• Willingness to undertake extensive field activities and travel within assigned markets.

The Candidate We Want:

• We are looking for someone who can open the market, not simply visit the market.
• You should be able to identify the right channels, approach decision-makers, secure business relationships, establish distribution and ultimately move products and generate revenue.
• Candidates with a proven FMCG track record and strong understanding of route-to-market, distribution and trade development are strongly encouraged to apply.

Compensation

• Competitive Salary (N200,000 - N300,000 monthly) plus Performance-Based Incentives
• Compensation will be commensurate with experience and demonstrated value.

Application Closing Date
10th November, 2026.

How to Apply
Interested and qualified candidates should submit their CV to: using "Business Development Manager(FMCG)" as the subject of the email.

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