Marketing Agent

Consolidated Hallmark Insurance PLC (CHI) is a major Nigerian general insurance company based in Lagos. Established in 1991, it's a leading underwriter in sectors like aviation and marine. Known for professionalism and service, CHI offers diverse insurance (motor, fire, etc.). In 2023, it became a key part of Consolidated Hallmark Holdings PLC (CHHP). CHI aims to be Nigeria's preferred insurance provider, offering peace of mind and value. Here at Consolidated Hallmark Insurance PLC. The marketing agent play a significant and crucial role for driving growth and expanding the company's reach in a competitive market like Lagos. While some core marketing principles remain the same, your responsibilities are specifically tailored to the unique nature of insurance products. Here's a breakdown of your key roles: 1. Product Knowledge and Communication: * Understanding Insurance Products: you must possess a deep understanding of the various insurance products offered by the company (e.g., life, health, auto, home, business). This includes knowing the coverage details, benefits, exclusions, and pricing structures relevant to the Nigerian context. 2. Target Audience Engagement in the Nigerian Context:

• Understanding Local Needs: You need to understand the specific needs, concerns, and cultural nuances of the diverse population in Lagos and Nigeria at large. This could involve tailoring marketing messages to address specific risks prevalent in the region or aligning with local customs.
• Building Trust: Given the intangible nature of insurance, building trust is paramount. Marketing agents often focus on establishing credibility and demonstrating the reliability of the insurance company.
• Leveraging Local Channels: you need to identify and utilize the most effective marketing channels to reach your target audience in Lagos. This might include a mix of digital marketing (social media popular in Nigeria, targeted online ads), traditional media (radio, newspapers), community outreach, and partnerships.

• Generating Qualified Leads: Marketing agents play a vital role in attracting potential customers who are genuinely interested in insurance products. This can involve online campaigns, referrals, and networking within the Lagos business community.
• Providing Marketing Materials to Sales Agents: They often create brochures, presentations, and digital content that sales agents can use to effectively communicate the value of insurance policies to prospective clients.
• Supporting Sales Campaigns: They contribute to the development and execution of sales promotions and campaigns designed to drive policy sign-ups.

• Enhancing Company Reputation: Marketing efforts aim to build a positive image and reputation for the insurance company within the Lagos market, emphasizing its reliability, customer service, and financial stability.
• Creating Brand Awareness: you work to increase the visibility of the insurance company's brand through various marketing activities, making it a recognizable and trusted name among potential clients in Nigeria.
• Tailoring Messaging to the Local Market: Ensuring that the brand messaging resonates culturally and addresses the specific concerns of the Nigerian audience.

• Understanding the Local Insurance Landscape: They need to stay informed about the activities of other insurance companies in Nigeria, their product offerings, pricing strategies, and marketing approaches.
• Identifying Opportunities: Market research helps identify underserved segments or emerging needs within the Lagos insurance market that the company can targets.